Pakistan's national television broadcaster. The first live transmission of PTV began on November 26, 1964, in Lahore. As of 2007, the PTV family includes six channels.History
Unlike other state-run corporations, the television company was allowed by the Government of Pakistan to raise a sizeable amount of private capital to finance the stations. This includes a Rs25 pcm[1] TV fee charge to all the consumers of electricity.
In October 1963, the government signed an agreement with the Nippon Electronic Company (NEC) of Japan to have NEC operate affiliates for PTV. On 26 November 1964, the first television station commenced broadcasts in the cities of Lahore, and Dhaka (then the capital of East Pakistan). Centres were established in Karachi and Rawalpindi/Islamabad in 1967, and in Peshawar and Quetta in 1974.
Originally broadcast in black and white, PTV began colour transmission on February 18, 1979. [2] With this new upgrade in techniques and equipment, the Pakistan Television Academy was founded and opened in 1987 to teach students who wished to work in the medium. As with the other agreement, the government financed most of the funds while the private venture capitalists offered to fund the remainder.
During the decades of 1970s, 1980s and 1990s, PTV dramas and teleplays were considered as the best in Indian Subcontinent, like Khuda Ki Basti, Unkahi, Tanhaaiyan, Angan Tera, Fifty Fifty, Studio Dhai (2-1/2), Studio Ponay Teen (2-3/4), Andehra Ujala, Sauna Chandi, Uncle Urfi, Taleem-e-Baalighan, Alif Noon, Waaris, Dhoop Kinare, Sunehray Din, Alpha Bravo Charlie, Ana, Akhri Chatan, Zair Zabar and Bluck Buster Serials Like Pesh,alpha bravo charli,Dhoavan,kat Putli,Wafa Ham Nibain Gai,Bandhan.Kaghaz Kay Phool,Muqqdas,Bint-e-Adam,Malangi and many others.
Policy
The broader perspective to start electronic media in the country was to inform and educate the people through wholesome entertainment and to inculcate in them a greater awareness of their own history, heritage, current problems and development as well as knowledge of the world at large.
In fulfillment of its broad and main objectives, PTV's telecast policy concerning various matters of national and international interests has always been motivated and guided by the cardinal principles of educating viewers about the values that are vitally important in building a united, integrated and disciplined society. These objectives have successfully been achieved through a variety of programs on religion, education, entertainment and culture.
The projection of new emerging social order is highlighted in PTV's general programming focusing directly and indirectly on the themes like morality, civic or national responsibilities, drive against narcotics, environmental pollution, agricultural reforms in discussions, shows, and through anchorpersons in the transmission.
PTV channels are family oriented and the salient features of its policy are as follows:
PTV Corporation's broadcasts are family oriented and they carters the need of local audience by showing eastern family programs.
It also acts on social development theory of media, that’s why it shows informative programs about health and social issues.
It also censors commercials and holds a conservative standard as compared to other channels.
It supports government policies on national and international matters
